With a global user base exceeding 2.4 billion, Instagram ranks among the most popular social media platforms worldwide. Gone are the days when people browsed Instagram only for updates, entertainment, and make new friends. Now, users also utilize it to market their businesses because it helps them:
- gain real-time insights
- establish prosperous relationships with their audiences
- sell directly to their audiences
Did you know? Approximately 70% of people browse Instagram for their next shopping purchase. Instagram’s story feature stands out as a top-notch option, perfect for capturing and sharing your unforgettable moments. With this feature, you can:
- showcase your most memorable experiences
- announce a business update
- inform about a new product launch
- promote your existing Instagram posts
- even collaborate with influencers
That’s why it’s important to make your Instagram Stories attention-grabbing so that when someone sees your Instagram story, they feel connected with you. There are several ways to make your Instagram Story beautiful, but in this article, we will focus on how to change the background color on Instagram Story in a step-by-step process.
Why is it important to Change the Background Color on Your Instagram Story?
Instagram Stories are your canvas for expressing moments, ideas, and your unique style. However, sticking to the default background can sometimes make your content feel a little too plain. By switching up the background color, you can add personality and vibrancy to your story, making it stand out in the crowd.
Here’s why you might want to consider giving your Instagram Story a fresh coat of color, and how it can resonate with everyone, from casual users to brand influencers.
REASON #1 Express Your Personality
We all have our own unique style, and Instagram is a place where that style can shine. Your Story is an extension of who you are, and the background color you choose can say a lot about you.
Are you feeling bright and energetic? Maybe a vibrant yellow or bold red will capture that mood.
Want to share something more reflective or calm? A soft blue or muted pastel might be more your speed.
Changing the background color allows you to infuse your Story with your personality, making it more than just another post.
REASON #2 Make Your Message Impactful
A carefully chosen background color can make your Story pop, ensuring that your message captures attention and leaves a lasting impression.
Think about it: a simple quote on a plain white background might not catch anyone’s eye.
But but but…..put that same quote on a rich, contrasting color, and suddenly, it demands attention.
REASON #3 Set the Mood
Colors deeply influence how we feel.
They can energize us, calm us, or even make us feel nostalgic. When you switch up the background color of your Instagram Story, you’re not just tweaking the visuals, you’re creating the atmosphere.
Want to create a sense of excitement? A bright, warm color like orange or pink can bring energy and enthusiasm to your Story.
Looking to share something more serious or thoughtful? Cooler color tones such as blue or grey can add a touch of seriousness or calm.
The color you choose can evoke the exact feeling you want your viewers to experience, making your Story not just something to see, but something to feel.
REASON #4 Maintain Brand Consistency
For those using Instagram for business or personal branding, CONSISTENCY is key.
Your brand’s colors aren’t limited to your logo or website, they should seamlessly extend into all your content, including your Instagram Stories.
By consistently using your brand’s colors in your Story backgrounds, you’re establishing your visual identity and making your content instantly recognizable.
REASON #5 Break the Monotony
Let’s be honest …. scrolling through Instagram can sometimes feel like a blur of sameness.
With everyone using similar filters and fonts, it’s easy for content to start blending together. Changing the background color of your Story is a quick and easy way to break that monotony.
Whether you’re sharing a
special moment,
promoting something,
or just having fun,
A different Instagram approach regarding ‘how to change background color on Instagram Story’ can make your Story feel fresh and new, catching the attention of anyone who might otherwise scroll past.
REASON #6 Experiment with Creativity
Instagram Stories are a playground for creativity. The more you experiment, the more you discover what works for you and your audience.
You can pair background colors with different fonts, stickers, and even animations to create something truly unique. This experimentation not only keeps your content interesting for your viewers but also keeps the creative process fun for you.
How to Change the Background Color on the Instagram Story?
Here’s how you can change the background color of your Instagram Story:
STEP 1: Let’s understand the basics
Before you can change the background color on your Instagram story, it’s important to determine the type of content you’ll be working with.
Are you sharing a photo, a video, or simply a text-based message?
The method varies slightly depending on what you’re posting.
- Starting fresh with a blank canvas:
This is the simplest and most direct approach. If you want to start with a solid color background and then add text or stickers, follow these steps:
- Open instagram: Make sure you’re logged in and on your home screen.
- Swipe right: This will open the Instagram Story interface.
- Select the ‘Aa’ icon: This will bring up the text mode.
- Select your background shade: A color palette will appear at the bottom of the screen. Swipe through it to pick your desired color. If you want a more custom color, tap and hold on one of the colors to bring up the full spectrum. Here, you can choose the exact shade you want.
- Changing background color on a photo or video:
If you’ve already taken a photo or video and want to change the background color, you’ll need to do a little bit of extra work:
- Take or upload your photo/video: Slide to the right on your home screen to access the Story camera. Either take a new photo/video or swipe up to select something from your gallery.
- Tap the drawing tool: You’ll find the drawing tool at the top of the screen, represented by a wavy line icon.
- Pick your color: At the bottom, you’ll see the same color palette. Select the color you wish to apply by tapping on it.
- Tap and hold on the screen: Here’s the magic part! After choosing your color, press and hold anywhere on the screen. The entire background will change to your chosen color, but the image or video will remain intact. You can also completely cover the photo with the background color if you prefer.
- Now use the eraser tool: For those looking to add a creative touch, the eraser tool allows you to uncover sections of the original image beneath the new background color. This can create a cool effect where parts of your photo pop through the colored overlay.
- Select the eraser tool, which is located beside the drawing tool at the top.
- Swipe Over the Screen: Wherever you swipe, the original image will be revealed. This technique offers a fantastic way to give your Stories a distinctive and creative flair.
STEP 2: Making it personal
Changing the background color is just the beginning. The true excitement happens when you tailor your Story to align with your personal or brand aesthetic. Here are a few tips to make your Stories uniquely yours:
- Experiment with gradients and patterns:
Instagram doesn’t have built-in gradients or patterns, but you can create your own by layering colors. Start with a solid background, then use the drawing tool to add another color. Tap the eraser tool and swipe to reveal the layer underneath. This can give your Story a multi-dimensional look.
- Match Your Brand Colors:
If you’re representing a brand or personal brand, make sure your background colors match your brand’s color scheme. Maintaining this consistency contributes to building a robust visual identity. You can use a color picker tool outside of Instagram to get the exact hex codes for your brand colors and then recreate them in your Stories.
- Use Color Psychology:
Different colors convey different emotions. For example:
- Red is energetic and attention-grabbing.
- Blue is calming and trustworthy.
- Yellow is cheerful and optimistic.
IMPORTANT TIPS: Think about what you want your Story to convey and choose your background color accordingly.
- Add Stickers, GIFs, and Text:
Once you’ve got your background set, it’s time to add the final touches. Use Instagram’s vast library of stickers and GIFs to make your Story more engaging. You can enhance your background even further by experimenting with various fonts and text colors.
STEP 3: Sharing and engaging
When your Instagram Story is perfectly created, go ahead and share it with your audience. Instead of simply posting it and moving on, actively engage with your viewers.
- Use hashtags and location tags: To reach a wider audience, don’t forget to add hashtags and location tags.
- Save it to highlights: If your Story is particularly on-brand or valuable, consider saving it to your Highlights. This ensures it stays on your profile permanently, allowing new followers to see it.
Final Thoughts
Changing the background color on your Instagram Story might seem like a small detail, but it can significantly impact how your content is perceived. Whether you’re using it to make your content pop, convey a specific emotion, or maintain brand consistency, mastering this feature about ‘how to change the background color on the Instagram story’ is a powerful tool in your social media strategy especially for Instagram. The next time you share a story, don’t settle for the usual or boring background. Try out different colors and see how they completely change the mood of your content. After all, Instagram is all about self-expression, so why not make every detail count?
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