Getting clients is the most challenging stage for any business, isn’t it? Gone are the days when finding customers or clients was a piece of cake.
With so many bustling new startups every day, it’s hard to target clients from online platforms and nurture them.
Whether you are in the selling business or manufacturing businesses, your client is the only source of your business revenue. But most people get stuck or fail at finding clients.
To help you find clients for your business, here in this article, we are sharing the exact framework on how to target client’s from online platforms. Apart from that, we are also revealing free tools and softwares that you can leverage to attract clients for your business.
Is It Hard to Get Clients?
This is the biggest MYTH you will ever face if you are in business. But in reality, it’s not that much harder if you move strategically. Whether you are running your business offline or online, there is always a framework through which you can strategically reach your client.
The biggest reasons people don’t get client are:
- lack of networking
- not using the right framework
- send generic messages
- selling directly
- not communicating attentively
REMEMBER, Finding clients for your business or services can be tough but not as hard as climbing a mountain. It’s an art, and the secret lies in the right approach, which takes time to perfect. Always remember, your client is also a human like you who wants someone to listens to their work requirements and deliver top-notch services. It’s important to consider things from your target audience’s point of view.
9 Surefire Methods to Target Clients From Online Platforms
Targeting clients online seems complex. But with this step-by-step framework, you can easily target clients for your business.
#1 Find Your Target Audience
Before nuturing your clients, it’s important to understand them well so that you can proficiently deliver services or products tailored to their needs. You can achieve this by gaining insights into their:
- interests, such as hobbies and passions
- demographics, such as age, location, and background
- preferences (what they like or dislike)
- pain points (like what problems they are currently facing?)
#2 Select the platform that you use the most
Today, so many different online platforms are available where you can easily search your clients effectively. The choice of platform largely depends on the specific needs of your business.
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For Example. If your business is about B2B, Linkedin might be a good fit for you. On the other hand, if your business model is B2C, then Instagram or TikTok might be best option for you.
Before starting with any online platform, you should first understand their working model and, based on that, create a strategy that helps you to connect with your clients.
#3 Leverage Search Engine Marketing (SEM)
This is something that every brand is leveraging nowadays. It includes:
It’s a paid option to find clients in your niche. To run an ad campaign successfully, you.must have expertise in it because if you run any ad without proper planning, it won’t give you the best results, and you’ll end up losing your hard-earned money.
#4 Content Marketing
According to Forbes Advisor, approximately 90% of marketers incorporate content marketing in their strategy. That’s a big number actually!
Whether it’s blogs, social media posts or even emails, there are many ways to use content to attract your audience.
#5 Influencer Marketing
This is another highly effective and straightforward way to attract clients. It doesn’t require any knowledge or expertise, you need to connect with influencers for collaboration. Here are a few tips for incorporating influencer marketing effectively:
- research the right influencer for your niche that perfectly aligns with your industry or target audience.
- set goals for your influencer marketing, such as increasing sales conversion, brand awareness, or lead generation
For example, if your business is mainly focused on fashion attire, it’s crucial to find influencers in the fashion industry. WHY? Because partnering with an influencer who doesn’t align with your niche will result in minimal engagement.
#6 Display Advertising
You are walking down a street and suddenly stumble upon a display hoarding that largely showcasing about a product you need. Just think how impactful that can be! That’s the power of display advertising.
It is the most traditional way of marketing but still very effective. However, there are some limitations, such as
- it covers only a particular area
- high budget advertising
#7 Track Analytics
We’ve described some effective ways to find clients, but there is more to know.
Whatever strategy you incorporate into your business model, make sure to monitor your analytics, WHY? Because this is the key to finding which strategies are effective and which are not.
Adjust accordingly based on your analytics, and refine your strategy to find clients for your business.
#8 Freebies/Lucrative Offers
Would you miss out on a free product that costs much more with a competitor brand? Obviously not. Everyone loves free products or offers, and that’s why you should leverage this strategy to attract your clients.
For Example. Have you heard about Ubersuggest?
It’s a famous SEO and keyword search platform through which anyone can easily search any keyword in just seconds.
It’s a paid platform but they provide one free search for target keywords. This way, they showcase how effective their tool is. Their ‘free keyword search’ offers bring a lot of traffic to their website, which further increases the chances of conversion.
#9 Online Communities
Do you have any online community or group? If not, consider creating one today. Online communities, such as groups or channels, help you to showcase your expertise, knowledge, and experience to a live audience.
Now the question is how can you leverage online communities to attract clients?
When you join any online group or create your own communities revolving around your brand niche, you can share your knowledge, and opinions or can help or guide others. By doing this, you can showcase your skills and attract those seeking expert advice.
For Example, if you have good knowledge of web design and recently join a web design group on LinkedIn or Facebook, you might notice that some members are struggling with creating web pages. By providing helpful guidance in the group, you showcase your expertise, which further improves your authority and attracts potential clients.
The Bottom Line
To target clients, it’s important to leverage the right strategy and planning. We have outlined numerous ways regarding ‘how to target client’s from online platforms’ through which you can easily find clients online. If you are just starting, it’s good to work with low-budget clients. Once you gain some positive feedback, you can target high-ticket clients. So, never give up on your strategy. Always learn, incorporate and iterate your strategy to achieve the best results.
We hope this article will be helpful to you. Stay tuned for upcoming articles.
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