Logo Design and Branding Trends to boost your Brands in 2021
To establish and nurture a Brand needs to have all the right elements to pave their way in their audiences’ hearts and nurture itself. Visual Identity being crucial, the logo design and branding have to be just right for the foundation to be reliable and stable.
Understanding the current and upcoming trends will help you not only staying contemporary but also be more engaging and captivating for the millennial era. Since everything is pretty visual these days, from designs to lifestyle and even your Instagram feed, why should your brand be any less?
If you wonder what your brand should be like here are a few trends that might work for you.
Logo Design Trends you need to know!
Let’s get you a few ideas on what logo trends you can pick on what trends can work for you and reflect the brand persona you want it to be.
Monochromatic
It’s simple, chic and classy. You can never go wrong with a solid. It’s never too much and it can be better most of the time as compared to something which is colorful but all too much to reflect a certain level of quality.
Soft Colours
Another trending style that helps your brand look premium yet approachable. It has a natural aura of love and class. If you are creating a brand that is connecting with an audience and is sensitive or delicate but premium, this should be a good choice for you.
Elevated Logo
A little play with font or a touch of design to a simple word can go a long way. When done well it can beat all the other trends in a glance. In such designs the more minimalistic it is, the better it can work out. Another suggestion that goes with it is to keep it mono or duo color-based.
Mascots
Yes, they are back! Nothing is catchy as having a visual persona to capture the eyes. Every brand with such logos has historically done well provided the mascot chosen gels with the brand ideology. So what’s your brand’s spirit animal?
Static Logos
Let’s capture the motion with a splash fly or jump! The idea is to capture movement in the process. These are wonderful and almost instantly grabbing with great graphics and ideas backing them up. Exciting much?
Branding tips to get the kick!
Your brand needs an identity to sparkle and the need for branding comes into play. Here are a few trends that can kick start your brand.
Quirk It Up
It’s like adding the right spices to food to make it delicious. Bring your brand to life with prints, texture, or even a much-needed color. These will give the zest to create its own stand-out personality in the market.
Support a cause
A trend that is making headlines! Show your humanity, use a symbol, add that color and be admired for philanthropy. Whether your brand supports a cause or is a symbol for a cause, the branding must stay on the toes, reaching everyone and connecting on a deeper level.
Minimalism
Something that never goes out of style is simplicity and grace. Many brands have evolved over the years becoming simpler and better. With ‘less is more’ in mind, a lot can be said in a limited space and extraordinary thought process.
Hand-Drawn/Rough Elements
The idea of handmade with love is now flourishing more than ever. Get your brand that sentimental attention. Use “cute” and “hand-sketched” to get a smile on your face and to be remembered for it.
Expressive
Deliver the right amount of presence and be active on your social media platforms and your brand becomes the one with a voice. Also, keep it positive always!
Remember your brand is a unique personality and its identity must speak for itself. Don’t add the personality to the trend instead add the trend to the personality!
Always work as per your brand, keep a vision and follow it through.
Hope this will be helpful to you.
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