When you think about opening a business in today’s times, creating a customer base is necessary. Though there are multiple ways of bringing in customers, email is a trusted medium. New businesses are trying to build their websites, where they can gather the viewers’ emails through various mediums of quizzes, polls, and feedback.
However, you may find it boring to use the staple email layouts; why don’t you look at the trends? Even emails have designs that are trending in the current situation. Such email designs make it more probable for the customers to open your mail for their uniqueness. So let us discover the Email Design Trends that Rock 2021.
Simple and Elegant Emails that Interact
Interactive emails are a replica of the website and its content. They are a growing trend because they are as interactive as apps and websites. It makes the viewer read the mail and increases the chances of a click.
As downloading too many apps becomes a burden for users, companies shifted to interactive emails to make an instant connection without the hassles of downloading.
Immortal Irregular Image Frames
This type of email works best for long texts and filled with images. Under this, you can use geometric shapes and blunt sides to give your mail a fresh look. Irregular email frames can make the mail look artistic and hand-crafted. This trend is all about adding a little more life to the email.
Exciting Colorful Collages
Colorful Collages are a huge bonus in taking the designs of an email forward. As against single images, these emails consist of multiple images in a collage. Besides that, illustrations and different colors add to the mail’s energy, making it look beautiful and aesthetic. They play a role in bringing exciting themes and information together, making it short and sweet.
Emotions of Surreal Faces
This trend came when the world was struggling against the newborn Covid-19 pandemic. The illustrations of facial structures made the emails look more human and interactive. Abstract-looking portraits and color block faces were major parts of making emails with surreal faces.
Theme of Dark Backgrounds
You already know how dark mode has taken over the software world. Everywhere you will find the use of dark modes, be it apps or websites. Similarly, emails with dark backgrounds also have their sense of attraction. Dark modes help in creating contrasts that help the CTA buttons more visible. Moreover, it is easy for the eye.
Illustration with Animations that Connects
Emails with animated illustrations ensure that the mail looks lively. As an excellent alternative to videos, animations or GIFs are good to keep the viewers glued to mail. Users find it interesting to open such emails, as against regular boring mails. The animated illustration makes the static text-based emails look more creative and attractive.
Retro Emails with Vintage Feel
Retro-type emails help in fueling emotional marketing. Traditional ways of marketing like newsletters and newspapers help in engaging numerous customers. Some people feel bored due to similar modern mails of a new design; therefore, a shift back to the older designs might feed the customer’s aesthetic appeal.
Magic of Inkscape’s Typography
This type of email looks like its elements and words are of ink. They are an easy way of making emails look beautiful by catching customers’ attention with their artistic designs. This trend helps in finding the buttons and necessary information with ease. Its flow brings a soothing look to the mail.
Now that you know what email designs are trending during the year 2021 use the design that suits your business strategy. Having such creative emails can give you multiple customers without much struggle.
We hope this article will be helpful to you. Stay tuned for upcoming articles.
READ MORE: An Overview to Visual Elements and Design Principles.
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