Recently, I watched a movie, “Ready Player One” and it was an awesome experience to see how brilliantly the movie explains the concept of virtual reality. When it comes to the design world designers are searching for new ways to incorporate or leverage virtual reality in graphic design to enhance or provide their users with seamless designs.
The above image is from the movie Ready Player One where the main lead hero is wearing VR frames and experiencing a virtual world. But how does virtual reality impact the graphic design industry? and how graphic designers leverage this. Let’s understand.
What is Virtual Reality in Graphic Design?
Have you visited the Prado Museum in Madrid? If not, then don’t worry! You don’t need to go there. You can still visit this museum without even stepping outside your home.
Feeling confused after reading this? But it’s 100% true.
The officials of the Prado Museum introduced VR technology in their website design, through which anyone can explore this beautiful museum without even a physical presence.
That’s the power of virtual reality in graphic design.
If I define virtual reality, then it would be…..
Virtual reality is the advanced technology that helps users immerse themselves in a digitally created world where they can experience a new reality.
To experience virtual reality, a user must have VR glasses or a headset to virtually enter the new world.
Role of Virtual Reality in Graphic Design
Visuals always appear fascinating as they represent information in an understandable form. From graphic design software to VR technologies, designers continuously seek new ways to infuse creativity into their design process. Here are 10 ways virtual reality is revolutionizing graphic design:
#1 Design in 3D
Creating designs is a complex process that demands endless hours of brainstorming and cutting-edge creativity. What if your client asks you to iterate the design again? Every designer appreciates their designs, but we can’t say what’s in the customer’s mind. So it’s better to review your designs before finalizing their submission. With the help of virtual reality in graphic design, designers can immerse themselves in their design and can check things like how it looks.
#2 Virtual Prototyping
By creating virtual prototypes of designs, designers can identify errors in the initial stage of their design process, ultimately saving significant time that can be allocated to other projects.
#3 Collaborate Virtually
Collaborating with a team is crucial in understanding designs from different perspectives. With virtual reality (VR), designers can discuss and collaborate with their team in real time, particularly beneficial for global projects involving clients in different countries.
#4 Enhance Skills in Graphic Design
The best thing about virtual reality is that it presents a world that seems perfect (though this is not true in reality). This is precisely why it serves as the perfect way to practice new designs and draw inspiration for creating unique designs. Let me explain in detail:
When a designer wears glasses and are immersed in the VR world, they see a new world where they discover new shapes and lines, serving as a great source of inspiration for new design projects.
#5 UX Improvement
What if I told you that your $1 of investment could enhance UX, providing you with a return of $100? You might not believe me, but it’s true. Nobody has time to wait for a website that takes hours to load. Virtual reality in graphic design provides an understanding of how the user interacts with a website or any service page. Based on that information, graphic designers can create stunning and optimized web pages that offer a seamless user experience (UX).
#6 Improve Environmental Designs
Earlier, we already discussed the Prado Museum and how visitors can explore this beautiful museum without actually visiting it. Such explorations are time-consuming, but with VR technologies, users can specifically explore any architectural marvel or environmental thing.
#7 Integrate with AR
Recently, I purchased frames from Lenskart without even visiting a physical store. Surprised to read this? Let me explain, Lenskart has already incorporated augmented reality (AR) on their website. This means that with your laptop or mobile camera, you can try out any size or color of the frame from the comfort of your home. Augmented reality involves the superimposition of the digital and real world. Similar to VR, augmented reality (AR) is an advanced immersive technology. By integrating AR in VR designs, designers can understand how these designs interact with the real world.
#8 It Breaks Creative Blocks
Creative blocks pose the most significant challenge for any designer; every time they need a new perspective to create uniquely stunning designs. When a designer explores the world of virtual reality (VR), they gain new ideas about design, backgrounds, colors, and even what to create, That is the biggest advantage of delving deeper into the virtual reality in graphic design. In the virtual world, designers can easily draw any design without any restrictions. This freedom helps designers come up with more seamless designs.
#9 Seamless Presentations
Imagine you have a presentation where you need to show how your design can attract new customers. How would you present it? Would you rely on old traditional tricks to present your designs? Virtual reality provides a virtual space where stakeholders and clients can interact easily in a more engaging way. Utilizing virtual reality (VR), you can effortlessly present your designs, helping your clients grasp how your design can provide the best outcomes.
#10 Fastest Design Creation
Virtual reality provides 3D visuals and that is what makes it the best technology. Designers no longer have to depend on other sources for ideas about their new designs. They can seamlessly combine various design sources and evaluate how they look in their new design. This approach to designing saves significant time for designers, eliminating the need for extensive brainstorming on new designs.
Conclusion
For decades, design has never been an easy process. Whether it’s virtual reality or augmented reality, all these technologies are continuously influencing the graphic design industry and making it more challenging for a designer to thrive and survive. But with a proper understanding of the role of virtual reality in graphic design, one can evolve with the trend.
We hope this article will be helpful to you. Stay tuned for upcoming articles.
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